Longines was the Official Timekeeper as well as the Official Watch of the China Equine Cultural Festival on September 20-21 in Hohhot. Moreover, the Swiss watch company was the Title Partner of the Longines Mile Race on Saturday that saw the victory of Danny Beasley on Nassau. The Official Watch of these two days of competition was Conquest Classic, a line dedicated to equestrian sports.
Longines was the Official Timekeeper as well as the Official Watch of the China Equine Cultural Festival on September 20-21 in Hohhot. The north-central city, known for its nomadic history and natural scenery, experienced tremendous excitement and elegance thanks to eight flat races on Saturday and to the presence of Aaron Kwok, Longines Ambassador of Elegance. Moreover, the Swiss watch company was the Title Partner of the Longines Mile race that saw the victory of Danny Beasley on Nassau.
The running of the first internationally endorsed thoroughbred race represents the first step towards a renaissance of flat races in Mainland China. It was a highly anticipated return for a sport that has long been an intrinsic part of China’s social culture.
Longines was also delighted to present the Longines Prize for Elegance. Miss Melissa Lu was elected most elegant lady on the racecourse and received an elegant Longines timepiece from Aaron Kwok, Longines Ambassador of Elegance. A great horse lover, the Asian superstar is a member of the Hong Kong Jockey Club and the owner of a four-year-old stallion.
Throughout its history, characterised by tradition, precision and know-how, Longines has always had a passionate interest in equestrian sport, which is a perfect example of elegance and high performance – values that have always been close to the brand’s heart. As the official partner of some of the most prestigious flat races in the world, the renowned Swiss watch brand therefore launched a collection of timepieces to be worn amidst the excitement of the parade rings, namely the Conquest Classic. The Official Watch of the China Equine Cultural Festival belongs to that collection. It combines steel and rose gold and features a silvered dial.