Wednesday, April 11, 2007
Grand National Festival on mobile phone

One of the world’s greatest jump race festivals, the Grand National at Aintree racecourse near Liverpool, UK, sold its rights for the mobile platform to a specialised company that will offer live streamed races, tips from a renowned tipster and video from 10 classic past Grand National races.

All this content will be exclusively offered on a dedicated mobile telephone channel. The agreement covers three years.